Pop Culture, Scourge of the Onelys (Twice in a Week!): “I Vow” Commercials April 1, 2009
Posted by Onely in "Against Love"...?, As If!, Dating, Heteronormativity, Pop Culture: Scourge of the Onelys, Singled Out.Tags: "i vow", chemistry.com, Laura Kipnis, rhetoric of work, what's wrong with flannel nightgowns?!, zyrtec, zyrtec commercial
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OK. So I understand that Chemistry.com’s whole business revolves around assuming and promoting couple-dom as the most desirable relationship status. In order to do this, it’s no surprise that the company (and others like it) tends to promote stereotypes about and simultaneously degrade single people (see, for example, this offensive commercial).
But — as if that’s not enough — the newest series of Chemistry.com commercials, dubbed on YouTube as “Chemistry.com Vows,” presents two people mimicking wedding-ceremony protocol and normalizes the matrimaniacal tendencies of American culture. (more…)
Onely.Org 